I have been in the gastronomy world for 35 years as an academician, researcher, strategist and consultant but most of all, a constant student.
At the age of 16, I met gastronomy with the Cafe Wien brand founded by my mother, who was one of the first experts in Turkey to receive professional gastronomy training. Thus, I met not only the place where I first started my business life, but also the passion that I would devote my life to.
After graduating from the Austrian Sankt Georg High School and Koç University Business Administration Department, I continued my education without slowing down, especially focusing on the field of gastronomy. I completed the “Trends, Innovations and New Business Models” program at EHL, Ecole hôtelière de Lausanne.
After my thesis topic for my Master’s Degree in Gastronomy, “Factors and strategies that lead selected chef restaurants in Istanbul to sustainable success”, I focused entirely on this field.
Using what I learned while institutionalizing and growing Cafe Wien and the experiences I gained in organizations I collaborated with in Turkey and abroad, I support chefs and restaurant owners in developing their businesses as a professional consultant.
At the same time, since 2016, I have been teaching the courses: Food and Beverage Management, Restaurant Service Management, Food & Beverage Cost Control, Entrepreneurship and Consultancy in the Hospitality Sector, Gastronomy Space Design and Layout and Menu Planning management courses at Özyeğin University and Bilgi University English Gastronomy and Hotel Management departments. In this way, while I share my resources with students and people who are passionate about this field, I continue to learn.
I believe that Turkey, and especially Istanbul, is a unique gastronomy center in the world. For this reason, I organize "Tasting Discovery Tours" for local and foreign gastronomy travelers, where we visit special, original and well-established venues and listen to the experiences of the chef & owner of the business.
I am member of the advisory board of an international restaurant certification platform.
My travel & food & beverage articles are published on various platforms - the Magger, Milliyet Newspaper, Gastronomic Magazine, Büyük Kulüp Magazine, etc.
I had the opportunity to examine leading facilities, farms and businesses at the special international Wisconsin Gastronomy Meeting, which I was selected from Turkey by the USDA (U.S. Department of Agriculture). We met with expert stakeholders in the sector and made mutual evaluations in various meetings. I was part of a very successful organization on how to promote local products on a global scale. I am a member of the relevant MFS (My Food Story) International Advisory Board.
I talked about the gastronomy sector as a guest business person at Boğaziçi University Department of Business Administration. I shared my evaluation of the Food & Beverage sector as a guest speaker at Dunapack Dentaş. I analyzed the gastronomy culture of Istanbul in the Kent Sohbetleri podcast.
The main organizations that I attended and satisfied my soul on the subject of gastronomy are Yedi İstanbul, Gastroekonomi Zirvesi, Gastromasa, Kök Köken Toprak, Gastronometro Breakfast Meetings.
What I do within the scope of Gastronomy Consultancy and Business Development Strategy
-
Opening Strategy Creation
-
Current Situation Analysis and Reporting
-
Menu Design and Development
-
New Market Creation
-
Market Research and Trend Analysis
-
Customer Analysis and Target Audience
-
Competition Analysis
-
Innovative Product and Service Development
-
Operational Efficiency and Cost Analysis
-
Marketing and Communication Strategies
-
Training and Development Programs
Guiding you at every step of your business growth and being by your side throughout every stage of the process is a top priority for me. With tailored solutions, I'm here to help you continuously move forward. If you're looking to take your business into the future and leave a lasting mark in the industry, now is the perfect time to work together! I'm excited to develop strategies with my experience and knowledge to help you achieve your goals.